As a fellow person in the sales industry let me just say that ‘we’ as a group are different. Very Different.
Case in point: the average normal human being has 130 friends in Facebook. Add to that, they actually know each and every one of those people. How many friends do you have right now? Know them all?
Unlike the normal person, when it comes to social media we somewhat blindly accept friend requests, retweets and shares from others usually without batting an eye. Some even farm out on a regular basis looking to add people they don’t know to their circles as part of a marketing plan.
I believe this stems from an underlying belief that the new ‘friend’ might just be our next client. And then there’s the “Numbers Game” theory. The more people in your circle and the more people they are connected to increases the chance that someone somewhere might see your stuff and buy it (whatever that means). I’m just not a big believer in that one.
But I am an OPEN NETWORKER
That means I prefer to keep all the channels open. Follow me on Twitter and I’ll automatically follow you back. I accepted all connection requests on Linkedin. On Facebook I accepted all friend requests (until I hit the limit). That openness also creates issues. By auto following on Twitter I leave myself open for the dreaded SPAM DM. Being a Linkedin connection allows you to send me in-mail messages, usually more spam.
And on Facebook it allows you to invite me to events.
In the case to the right it’s for an Open House. An Open House of an Agent literally thousands of miles away! I can only guess their marketing plan was to friend everyone in Facebook and then invite them all – regardless of their location or wants.
That’s that “Numbers Game” theory in action. Like I may be way out here in Sunny California but I just happen to be on the phone with my Cousin in Omaha who was just transferred to Podunk, Tx and needs to find the perfect 3 bedroom two bath with granite countertops. Yeah, that’s the ticket! NOT!
I’m ok with you “friending” everyone – let’s just do this invite thing better, eh? It’s really simple…
Please keep on creating Events. The Facebook platform is wonderful for that. But when it comes to Inviting Friends there’s a small dropdown. It can work MAGIC! You can sort that mass of people you don’t know by Area, by List, by Group and so much more.
With a simple click or two you’ll have a list of relevant people who might be genuinely interested in your event.
They’ll be happy they were invited. I’ll be happy I wasn’t. And I won’t have to Unfriend and BLOCK you like I did with that other Agent. (really!)
He's an avid hockey fan, rides a mountain bike, sometimes rides a road bike, has a few motorcycles (he had a really fast one, bought a cool orange one, rode a really slow one, and now,a perfect "BDR Weapon"). If that isn't enough, he makes cheese and sourdough bread, loves strong beer and good red wine, and poorly plays the Mandolin.
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