Custom WordPress Websites that Rock!
A client of mine asked if changing the theme on their website would give them better SEO. Everyone wants to rank better in Google, right? I know. I buried the lead with the header image but maybe the more important part is the WHY. I discuss that in the podcast and down …
Spoiler Alert: There's no way we cover this in two short minutes. The good news is that in these two minutes I'll give you things to think about that you would have never considered. The other good news is that I'm almost done with a huge "How To" that will be perfect for the DIY …
When you are building a new site these days all the cool kids are building their sites "Secure". What does SECURE mean? Should you build your site SECURE too? That's a great question for today! Record a Better Intro than Lesley! Back when, all sites were not secure. Everyone had …
I just had a great conversation with someone who wanted to start their own site. They got the info that it was WordPress.org that they wanted to use (which is right) so they went over there and downloaded the software. That's when the confusion started, "What do you do next with the …
Giving the photographer credit when you use an unsplash picture for your post is easy. But, how would you give the photographer credit when you use an image just for the Featured Image? That great question was literally just asked by Lesley Sarson moments ago! Wait! The 2 Minute Tuesday …
Themes. They are what makes your site look great! This week I'm in the middle of migrating a site from one server to another and the question came up as to how many themes was ok to have in your install. Welcome to the very first edition of 2 Minute Tuesday! I get it, you …
This is a series that I hope will get you thinking a little deeper about your website, marketing plan and goals for the coming year. You might be familiar with "The Five Ws", this would of course be the second of them. You can read the whole series here. Ok, so part of the reason you want a …
This is the first in a series that I hope will get you thinking a little deeper about your website, marketing plan and goals for the coming year. You might be familiar with "The Five Ws", this would of course be the first of them. You can read the whole series here. When a new client asks me …
December is a time for holidays, parties, friends and of course... putting on a few extra pounds. December is also the month to get your 2018 Marketing Plan set and ready to go. I always like to start the new year with SMART goals. You've heard of them before. When I say SMART …
What's the most important thing to be doing now to get the best SEO out of your website? Good question. Here's the answer! SEO is one of the most misguided / misunderstood things I have to deal with when it comes to my clients. Part of this comes from the "what was true last week, may not be …
Testimonials or Reviews are what we call "social proof". They are a powerful element and every site should have them inside the site itself. Besides the obvious cheese factor, no matter how you say "I'm the best, you should use me", we trust what others say about you so much more. Having someone …
Hey, it's the #1 question I get asked when I start someone with a blog. But, are they asking that with an eye on doing just the minimum? That's a fair question. Time is valuable and adding the act of blogging to your marketing plan is going to take a chunk of time. Are they asking because they …
Want to stand out from your competition? Podcasting is the answer. You want to get your message out. You want to be heard. We know that video would be one way to go but it's so time consuming. (or perhaps you have a face for radio like me) ;) TL:DR: Here's a podcast of this …
Congratulations! You just wrote your first blog post! I know it took you just over 3 hours to write a measly 350 words but believe me, it'll get easier - I promise! Now that it's published, here's a few thoughts on what to do next, (and I've also included a special offer at the end just …
This is a short opinion piece but I'd like to hear your thoughts. Twitter is rolling out (slowly) an update that will double the size of a tweet from 140 to 280 characters. I asked on Twitter and Facebook if that will make a difference in how they use the …
A hundred avid fans or ten thousand people who are indifferent? "Throw it against the wall and see what sticks" "It's a numbers game" There's a thousand quotes I could throw at you but it's a simple "Quality vs Quantity" and that's the heart of the post today. (oh and there's no right answer …
I recently had a new client of mine steal content from an older client of mine's website for use on their own website and it brought to mind a few copyright thoughts. I've written extensively on how to properly find and use images and not steal them, but what about Text? One of the most …
So, I was tagged in a Facebook discussion the other day and the topic came up. It comes up from time to time. From what I can tell, there were a few social media professionals and content creators doing the commenting. It's like a bad case of poison oak - it just keeps coming back. Someone …
Does that title sound like click bait or what? Let's start with this. WANT TO WRITE THE PERFECT BLOG POST? You'll see that this post is indeed the most comprehensive post on writing a perfect blog post that you'll ever see. The idea is that I don't hope you read it - I have a specific …
Ok, so you wrote the blog post and hit the big publish button. Now what? Sit back and watch the money/leads roll in - right? Ha! I know you are smarter than that. The next thing you have to do is get eyeballs on that post you just wrote. That means having it be picked up by Google as well …
