Good News! The shortest podcast you will ever hear is back! 2 Minute Tuesdays is back! I want to start with an introduction to the complicated and often times confusing world of Lead Capture - and guess what? 2 minutes is just scratching the surface. Well, to be clear, this 2 minutes is going …
2MT
2 Minute Tuesday is a series of posts that answer your questions in around 2 minutes. Sometimes they are video, mostly audio. Each one is unique, high paced and informative. Early episodes were introduced by actual listeners!
Local SEO Ep4: Consistency
To earn better "Local SEO" we know that Google really likes consistency. Consistency comes in 2 parts: would be the 'A' in your N.A.P. would be in your posting schedule. Here's how to be consistent in both and improve your ranking for local keywords in your area. CONSISTENCY IN …
Local SEO Ep3: Your Footer
So, I was walking down the street the other day... I saw a local business the other day and looked them up online. Clarification: I'm literally standing in front of the business and could NOT find them online. Once I got home I did some deeper digging and found out that they do have a website …
Local SEO Ep2: Your Phone Number
The Clickable Phone Number. We've come to expect it. We're hungry and on our phone, we look up our favorite local pizza place, we see a number and if we click it, we'll be ordering that Large Canadian Bacon, Pineapple with Extra Cheese in moments. Right? So when that doesn't happen, when we …
Local SEO Ep1: The NAP
Welcome to the first in a very long series of 2 Minute Tuesday podcasts that focus not on SEO but LOCAL SEO. Let me clarify that - each post (technically they are a podcast) is still going to be 2 minutes long, there's just going to be a lot of them! IMPORTANT REMINDER: While we're talking …
WHY You Want Your Links To Open In A New Window
This Part ONE of a TWO Part Series. We've come to expect that if you mention another site on your posts or pages, that we won't have to search Google for that site, you'll have a link we can click on right there in your post. It's just a common internet courtesy. But sending people to an …
What Pages Should Your New Website Have?
For this week's 2MT, we'll explore the pages that you must have, talk about the pages that you don't need and more importantly - the lead capture that will help your new site reach your goals. While I had this post in draft mode for a while I honestly just had a new client ask that very same …
2MT has a new format!
One of the biggest stumbling blocks for me in creating new content is the time it takes. Afterall, we all only have so much time, right? I haven't done a 2MT in a while and I think this is the answer. No fancy schmansy intros anymore, no ticking stopwatch, no end of session bell. Just quality …
What does BLOG stand for?
It might seem a little strange, but after I launch a new client website I subscribe to their blog. I want to see what they are writing and how they are using it. I read everything in my feed reader and I can usually zip through several hundred (really) posts in a short period of time. One of my …
How to get rid of all politics on Facebook
Facebook is many things to many people. For some it's a way to connect with friends and family and see what's going on in their day to day lives. For others it's a marketing platform - "Hey look at me, I have something you might want to buy!" (and I think that's ok) For other's it's a …
Would a new theme help my SEO?
A client of mine asked if changing the theme on their website would give them better SEO. Everyone wants to rank better in Google, right? I know. I buried the lead with the header image but maybe the more important part is the WHY. I discuss that in the podcast and down …
Secure or Not Secure?
When you are building a new site these days all the cool kids are building their sites "Secure". What does SECURE mean? Should you build your site SECURE too? That's a great question for today! Record a Better Intro than Lesley! Back when, all sites were not secure. Everyone had …