Should every marketing person have an experience in motor racing?  If they did, they would know why Corner Exit Speed is so important to success. Here's the thought... Corners connect the straightaways.  Given two racers, the one who exits the corner fastest will then continue that edge in … [Read more...]

I read a lot of blogs in my feedreader.  Most are named pretty straight forward, some have a slight twist of pun to them, and then there are those few that might as well be the names of Punk Rock Bands. As I build new sites for clients the first thing they need to do is have a domain name.  The … [Read more...]

Some of my favorite blog posts come from questions. Like this one. Do you know what he means by that? You've seen blog posts or articles that go so far and then have a small little "...read more" or "next", right?  That's what he wants to do. But then, websites these days can have … [Read more...]

Just writing blog posts and having little or no comments or social sharing makes one feel very lonely.  I don't want my friends to feel like they are walking across the desert all alone so earlier this month I challenged myself to comment more on their posts. Besides commenting, I also wanted to … [Read more...]

It's no secret that my #1 Call to Action on this site is for lack of a better word, email delivery.  When we write something we do so because we want someone (or many someones) to read it.  Simple fact.  That's why we write. If you JUST write posts and leave it at that, you are only doing half … [Read more...]

So I've been thinking... COMMENTS ARE DEAD Blogging is not dead but the art of commenting on posts is certainly on the 'endangered species' list. You might have heard me say before that I read 200+ posts a day.  I do so using my feedreader, not by going to 200 websites to see if anything is … [Read more...]

If you are building a site these days there's a term you'll get hit with. Responsive Design There's a lot of buzz going around theses days about what they call "Responsive Design".  They'll say "It's critical that your site is responsive - if it's not, you'll be out of business in a year!" Oh … [Read more...]

A blog post is nothing if it doesn't have images.  That's my opinion and I'm sticking to it. When it comes to the finding the images there are generally three options - using your own, using 'stock' images, or searching the internet.  I'll show you how to do all three but before I do let me … [Read more...]

Want better readers?  Add images to your Wordpress Posts. I happen to be friends and work with a few lawyer types.  It never ceases to amaze me the way they can read documents hundreds of pages long, word by word, line by line, comprehending the entire file. I'll be the first one to say it. … [Read more...]

What is the most important "click' on your website?  I know what mine is - want to guess? (I'll tell you at the bottom) Calls to Action It depends on the purpose of the website and the tools contained in it. If you are selling a product - that's easy.  The "add to shopping cart" would be your … [Read more...]