There are three reasons to run an ad on Facebook. 1. Brand Recognition 2. Increase Page Likes / EdgeRank 3. a specific Call to Action Pick one, and only one. Chances are you don't have money to waste just so people recognize your brand a little better. Toss out Brand Recognition. …
Facebook Ad Rule #3: The Squeeze Page
New Comment Policy:
If you see something, say something!
(shamelessly borrowed from Homeland Security but really, let's bring commenting on posts back!)