Promoted Posts, Sponsored Stories, Timeline and whatever the next change that happens to a Facebook Business Page aside, I still think the Facebook Page is something every small business should have and actively maintain.
Facebook says my Page was started on January 1st 2010. Currently my Page has garnered 4,020 or so LIKES and it’s done so just by word of mouth and engagement.
I don’t want you to LIKE my Page
No, I’m not going to delete it. Yes, I still like you. But what I want instead is a LIKE plus a little more.
I want you to hover over the LIKE button on my Facebook Page and make sure the box checked “Show in News Feed” is checked. That’s all. Ok, if you really want to tell all your friends about how wonderful the page is you could do that too!
Of course you should make a few other changes in how you use Facebook.
1. Change your default newsfeed from Top Stories to Most Recent. Top stories means that Facebook will try and use it’s algorithm (EdgeRank) to deliver to you what it thinks is the important stuff. They never get it right. Most Recent will show you everyone as it happens. That could be a problem if you have too many friends. That’s why I suggest everyone use Lists.
2. Setup and use a List. Lists are the key to most everything in Facebook. While I may have 4,000 friends that I don’t know, I have a list of the top 100 people that are key referral sources to my business. I want to stay connected to them daily. By putting them in a list I can see what’s happening in just their world without the clutter and noise of the other 3,900. I have quite a few lists – not just for marketing but for real life use, like my Motorcycle Buddies list. Does that make sense?
3. Speaking of Lists… Don’t rely on Facebook’s ‘Auto Populated’ Lists, always make your own. Close Friends, Acquaintances, and Family are created by Facebook and just don’t cut it. The best person to determine who belongs on a list is you – not the FB machine.