Should you run a Facebook Ad?

The Lazy Way to do Facebook Ads

Facebook Ads have been in the media focus these last few weeks.  Let's start with a video you might have seen or at least heard about... Did you watch it? With 1.6 million views, there's a good chance you've already seen it. If you didn't, I'll save you the 9 minutes. Here's a synopsis... The video is an expose of sorts on the … [Read more...]

How to post on other Pages

Facebook Developer Garage

Last Friday someone asked a simple question about how to post to a Page. I say it's a simple question in that I understand what she wants to do.  It becomes confusing when you start talking about Pages and Profiles and posting from one to the other.  If you are not clear on a Page versus a Profile  read that post. So lets see if I can answer … [Read more...]

Facebook Ad Rule #3: The Squeeze Page


There are three reasons to run an ad on Facebook. 1.  Brand Recognition 2.  Increase Page Likes / EdgeRank 3.  a specific Call to Action Pick one, and only one.  Chances are you don't have money to waste just so people recognize your brand a little better.  Toss out Brand Recognition.  As for the increase in LIKES - it's tempting but if … [Read more...]

Your Facebook App is Broken

Like a Broken Facebook App

It is. Really. That money you paid that social media 'GURU" to "optimize" your Facebook Business Page really had no idea what they were doing.  They sounded like they did - but they didn't. They took your money and then built your App using a free service. That free service gave them an empty box.  Whatever they put into that box created … [Read more...]

Fix My Facebook Fan Page (MyPhillyAlive)

Wheel of Fortune

How's this for a series? You have a problem you need fixed on your Facebook Fan Page You ask and I show you how to fix it Only I'm going to do it with video and use it as a blog post.  This way, when others have the same issue, they'll be able to fix it themselves too. Let's call it... Fix My Fan Page! Yeah I know that sounds as cheesy as … [Read more...]

Can you edit a Status Update on yoru Page?

2010 HCL Spelling Bee champ Sam Osheroff at the mic

I make spelling errors all the time.  Luckily I have spell check and I rely on it heavily.  The sad truth is, I have yet to win my first spelling bee. :( I also make grammatical errors from time to time.  Irregardless, (yup I just did that) when that happens on my Profile - I can do a quick edit and safe a little face. My friend Monika … [Read more...]

One way to get attention

scream and shout

Tell the world you are leaving Facebook! This started Monday morning when I opened up my Google Plus and saw that Eric had tagged me on a post and wanted my opinion... Turns out this company announced they were deleting their page on Facebook because they ran some ads and thought that some bots (automated programs) were clicking on their ads … [Read more...]

LIKE’s for Sale!

Polka Pride

75% OFF! Until next Thursday, you can save up to 75% OFF all purchased Page LIKE's or Twitter follows, or Google +1's or whatever social media metric you value!  Hurry!  You must ACT NOW! Of course, I'm kidding. You know me better than that - right? Disclosure:  I build Custom Facebook Page Apps designed to increase Page LIKEs as well as … [Read more...]

Poisoning The Well

Portrait of an articulated skeleton on a bentwood chair

While the title may suggest something else, I'm not using this as a rhetorical device.  The general idea behind "Poisoning the Well" is that early on, something is introduced into the stream and it impacts everything downstream.  This post is about Custom Facebook Page Apps.   The key to this post is about What We Don't Know And yes, it can hurt … [Read more...]