Category Archives: Wordpress

How to write a blog post

Baby Leo

I write blog posts daily.  Typically they might be about a change in a social media platform, or a ‘how to’ strategy ranging anywhere from beginner to middle advanced. I don’t know why but the advanced advanced stuff turns people off. Often times you’ll hear me mention that you always need to have a “Home…

21 things I learned in 21 Days

Number 21

For the month of April I challenged myself to write a blog post every weekday.  I mentioned it publicly and invited others to join me.  Surprisingly, some did!  Woo Hoo! That meant we needed a hastag.  #21in21 sounded good and so it was. Along the way I learned a few things.  In no particular order,…

I Take Crappy Photos

No 14 - black on white

No really, I do.  If I do manage to get a good shot, it was ALL LUCK. Speaking of luck…  Lucky for me there is a plugin called PhotoDropper. With it I can do a search for Creative Commons Licensed images that are approved for my type of blog and with a few clicks I…

How to Set a Featured Image for your Posts

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My friend Amy (who writes a most excellent blog at http://www.amycesario.com/ ) asked how to set a Featured Image for her WordPress Blog Posts. I know Amy is doing a lot of videos these days. Her post may consist entirely of an embedded video with perhaps a few words. Featured Images can be used in a…

Responsibilities of Blogging: Part 2

Number 9

As I said in Part 1, Blogging isn’t Rocket Science.  A third grader could blog. Take a step back and you’ll notice that the act of blogging consists of three very specific, very different compartments.   For lack of better terms I’ll refer to them as Content Creation, Distribution, and Response.  Each of these is…

Your 3 Responsibilities of Blogging: Part 1

Number 7 of 21

Blogging isn’t Rocket Science.  A third grader could blog.  Maybe not well, but they could. Take a step back and you’ll notice that the act of blogging consists of three very specific, very different compartments.   For lack of better terms I’ll refer to them as Content Creation, Distribution, and Response.  Each of these is…

Niche is good

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There is a saying out there, “Jack of all trades, Master of none“. I believe there’s truth in that and it speaks directly to the idea of Niche and the idea of marketing to a specific segment of a broader audience.  I build Custom Facebook Apps for Business Pages and Advertising Campaigns.  I also build…

A post a day – Blogging is NOT Dead

Number 21 - Jones The Grocer, Chadstone

There I was, looking at the upcoming month of April.  A few conferences to attend or speak at, a few outside appointments, just an average looking month.  Excluding weekends, I quickly counted the number of weekdays.  21.  Lucky number 21. Normally I write as often as the whimsy hits me but I started to think,…

17 ways your blog post Sucks

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There’s a big battle going on out there.  It’s for your attention.  It’s for your engagement.  It’s happening everywhere online.  It’s happening right here, right now. Ohhh LOOK! A video! I’m writing this post in hopes to capture your attention.  Not because I’m some sort of blog coach looking to make the blog world a…

The Blog is DEAD

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Don’t you just love sensational headlines? Obviously this blog isn’t dead and in fact I don’t think the act of blogging is dead at all.  I’ll even make the assertion that with all the micro blogging happening (Facebook, Twitter,  Google Plus, Flickr, and on and on…) that true blogging is even more important today. Today,…