Category Archives: Facebook Pages

Facebook’s Call Tracking Study

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If you run a page and you happen to get one of these emails – LUCKY YOU!

It’s NOT a scam.  It’s for real.
Want to learn more?  Here is the page for that: http://www.facebook.com/help/?page=174527879312763
That said, if you are running a Facebook Ad Campaign and NOT driving them to a targeted landing Tab, it doesn’t matter if [...]

Facebook Page Basics: Setting the Default Tab

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One of the best things about having a Facebook Page is the ability to direct a new visitor to any one of your Tabs first.  That means that anyone who has not yet LIKE’d your Page or not currently signed in to Facebook can be directed to your Wall, or Info, or Photos or any [...]

It’s cheaper to advertise within Facebook?

ad video

It might be.  I’ll have to check that out.
My friend Jeremy just sent me this video from Mashable.  Don’t know if you know this but you have a choice when running Facebook Ads.  When they click on your ad do they land somewhere on your website or somewhere on your Facebook Page?
 

While it MIGHT be [...]

Custom Facebook Squeeze Pages

custom facebook squeeze pages

Happy New Year!  Hopefully you didn’t party too hard.  Just in case, I’ll make it short and quick.
I also build custom Facebook Squeeze Pages for businesses that are running ads on Facebook.

The normal cost for these are $125.
Today ONLY, New Years Day, January 1st 2012 you can buy one for your next ad campaign for [...]

How to set your Default Landing Tab on your Custom Facebook Page

Your Edit Page button

There’s a few things that make a Custom Facebook Page special.  One is the fact that Pages are the only thing that are indexed by Google (or other search engines).  Yup! not your Profile, not Groups, and not Events – only Pages!  Another is the fact that they can be run anonymously by a team.
But [...]

New Contest Guidelines for Facebook

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It’s been a little while since they changed the rules but a recent comment in a Facebook Group got me to thinking I should update the old post “How to hold a contest on Facebook” that was written over a year ago.
A lot has changed since then.  Facebook has radically changed the guidelines for holding [...]

Facebook Strategies: The Brand Page

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I wrote earlier about creating Facebook Pages around a lifestyle or community.  You can read more about that idea at Facebook Strategies: Community
It’s a great strategy, requires a bunch of work, but the rewards can be pretty fabulous.  For some it’s much less about engaging around a lifestyle and more about reinforcing a Brand.
If you [...]

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