Monthly Archives: October 2011

Mortgage Technology Conference Workshop

MortgageTechnology Conference

I’m pleased as punch to have been asked to lead a workshop on all things social media at the upcoming Mortgage Technology Conference in Miami.

Here’s a few of the things I hope to cover.
Social Media Overview

What is Social Media?
Understanding Social Reach
SEO and SERPs
Broadcasting, Engaging, and Listening

Platforms:

Blogs
YouTube
Facebook
Twitter
Linkedin
Google Plus

Features and values of each…
Blogging

What a blog brings to [...]

Robert Scoble doesn’t need a Facebook Page

Robert Scoble

This could be considered the opposite of yesterdays post:   Convert your Profile to a Page?
A while ago Facebook announced the new SUBSCRIBE Button to much hoopla.
Subscribe?  Yeah, It essentially gives people the option to subscribe to your ‘public’ posts on your Profile without having to become friends.  I have quite a few people waiting in [...]

Convert your Profile to a Page?

click on the form, eh?

So you joined Facebook in the hopes of getting more business.  Matter of fact, all of your Facebook action is about business.  You are a Facebook Marketing Machine.  Until yesterday.  That’s when someone pointed out that using your Profile was a violation of the Terms of Service.  Terms of Service?  Who reads that?

Today you’re thinking [...]

Social Media Policy in real life

RZ120

Could a $30 part cost you a $3,000 sale?  How about 9 little words?
A tale about customer service and why you need a social media policy in place, right now.
Long story short, I’m an avid mountain biker.  I live at the base of all things, a mountain (go figure) and I try to ride at [...]

Circle Six Saturday!

Dean Ouellette

In case you’re counting, this would be the 4th Edition!
I started with the idea of giving a shout out to 6 different people I think you might want to follow on Google plus. For those of you new to this, think of it as my Follow Friday only for Google Plus instead of Twitter.  Got [...]

Google Plus adds Hashtags!

One of the biggest things I like about Twitter is the ability to use a hashtag.
Strangely that was missing from Google Plus, but not anymore…
 

I had a strange dream the other night (no, you weren’t in it).  Seriously, I dreamt that the whole Circle Saturday thing took off.  In case you didn’t know, I’ve been [...]

Capturing the moment

scream

You know that point when you’re walking through the haunted house thinking you are cool as beans and thinking this was built for the kiddies?  There’s always that one little moment just at the end that catches you off guard?  You think to yourself,
“I may have jumped a little but at least I didn’t [...]

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